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Elev8Exec Executive Coaching

Going Up

An executive coaching practice raises its game

Brand Identity, Website, Presentation Deck, Digital Advertising

Playing on the theme of elevation and ‘going to the next level,’ Rare developed a striking, muscular identity system that evokes confidence and a sense of leadership. A stylized image of an elevator’s interior at once reinforces the theme of upward mobility while grounding the identity within a decidedly corporate context.


Rather than using a conventional catch-all logo, the sophisticated nature of the identity requires a dual-pronged system which emphasizes the wordmark as the primary identifier in conjunction with the ‘Arrow-8,’ a secondary but no less essential graphic element.